Public relation Essay Example | Topics and Well Written Essays - 250 words

Public relation - Essay Example The Boston Bruins ice-hockey team has also organized hockey games with other hockey clubs in order to build the strength of togetherness and to promote their public image in the state of Boston. The Boston Patriots football team has also played exhibition games in Foxboro to show the benefits of team work and the importance of people working together in order to protect their collective interests. In order to further boost their public image, these sporting clubs have also hired the services of great media intelligence solutions. Boston Celtics selected the VMS’s Media Monitoring and Analytics service at the end of 2010 in order to provide the basketball franchise with their media monitoring and analytics service. The three other Boston sporting clubs have also hired the services of media outfits in order to boost their image in the eyes of the public as this is very important in making them a marketable brand. These clubs make use of the monitoring and analytics service of th ese media outfits to keep record of their public relation activities. They also use the media outfits to keep track of their fan base and their followership from social networking sites like Twitter and Facebook.