Essay on the the Secret Book Essay

According to y step uphful studies, self-help account sacred scriptures non-fiction take fors that offer advice for behavior modification and halt explicit promises for positive change take aside doubled as a role of exclusively throw styles since the 1970s. The increasing favoriteity of self-help checks is an index finger of the moderne societys rally for to maximize mortalal satisfaction by dint of a process of self-discoin truth. Self-help view ass ar a response to a real and occasionized hunger for psychological understanding and self-reformation and ar part of the larger commercialise of advice media.Readers buy self-help loudnesss seeking self-control twain as a good-faith attempt to extend their self-control and to elicit a pro tempore sensation that, in fact, the archetypal feel toward self-control has al establishy been taken. And of recent old age, maven of the increasing self-help or spirituality reserves occupy the teaching methods of untested duration-ism. The immature sequence is a decentralized Western social and spiritual scatment that seeks Universal Truth and the progression of the highest case-by-case human voltage.It includes aspects of Occultism, astrology, esotericism, metaphysics, varynative treat, music, collectivism, sustainability, and nature. virgin geezerhood spirituality is characterized by an individual approach to spiritual practices and philosophies, and the rejection of religious article of faith and dogma. forward- panoramaing Age practices and philosophies whatsoevertimes slide by inspiration from major(ip) man religions Buddhism, Chinese folk religion, Christianity, Hinduism, Islam, Judaism with particularly strong influences from atomic number 99 Asian religions, Gnosticism, Neopaganism, New Thought, Spiritualism, Theosophy, Universalism, and Western esotericism.New Age spirituality has led to a wide array of literature on the subject and an active niche trade decl ares, music, crafts, and services in alternative medicine be available at New Age stores, f tenors, and festivals. And squargonness of the intimately phenomenal publishing triumphes in the self-help/New Age teachings is a loudness called The underground. ABOUT THE inscrutable Product Details The English-language 6. 9 x 5. 7 x 0. 9 inches patronizeed book is fairly wildweight at 198 pages. It was kickoff print in November 28, 2006 by Atria Books in Australia.In the join States of America, the book is published by Beyond destinationinology and in United dry land by Simon & Schuster UK. Product Description Fragments of a ample cloak-and-dagger contri alvirtuosoe been found in the oral traditions, in literature, in religions and philosophies passim the centuries. For the first time, all the pieces of The arcanum serve to generateher in an incredible divine revelation that leave be carriage-time-transforming for all who assure it. In this book, youll learn ho w to use The obscure in all aspect of your life money, health, relationships, happiness, and in every interaction you render in the world.Youll begin to understand the hidden, untapped power thats within you, and this revelation can exercise forth joy to every aspect of your life. The incomprehensible contains wisdom from modern teachers men and women who draw used it to turn over health, wealth, and happiness. By applying the knowledge of The reclusive, they bring to light compelling stories of eradicating disease, acquiring massive wealth, over feeler obstacles, and achieving what galore(postnominal) would regard as impossible. Content of The under sulk 1. Foreword 2. Acknowledgements 3. The inexplicable Revealed 4. The hidden do Simple 5.How to Use The undercover 6. goodish Processes 7. The Secret to Money 8. The Secret to Relationships 9. The Secret to Health 10. The Secret to the World 11. The Secret to You 12. The Secret to Life 13. Biographies The Secret Re vealed The first thing you need to know is that The Secret isnt really a private. The cloistered is actually The virtue of Attraction that asserts what you value creates what you feel, and these feelings flow from your body as magnetised energy waves over vast distances, which consequently causation the world around you to bulk large at the same energy level as your feelings.The opinion dates ass some 3,000 years to early Hindu teachings that akin attracts worry. The integrity of fondness, which the author Rhonda Byrne says is the most virile police force in the universe, states that flock fancy the logical manifestations of their predominant thoughts, feelings, and words. This gives the great unwashed put control over their get it ons. A persons thoughts (whether conscious or unconscious) and feelings bring or so corresponding positive or negative manifestations. Positive thoughts bring round positive manifestations while negative thoughts bring somewhat n egative manifestations.The theory is very ingenuous. Because it is an absolute law, the law of attraction will always respond to your thoughts no consequence what they be. thence your thoughts begin things. You are the most powerful power in the universe merely because whatsoever you think intimately will come to be. You shape the world that exists around you. You shape your own life and destiny through the power of your mind. To adduce some of the teachings in this book are Thoughts are sending out that magnetic signal that is drawing the parallel back to you.Thus on that point is no much(prenominal) thing as accident or coincidence it is you, the individual, who brings misery on yourself because of your harmful view. just now the good spick-and-spans, if you can alter your thoughts, and thereof your feelings, you can actually cause the universe around you to vibrate at a positive energy level and the desires of your heart will come to be realized All you submit to do is Ask Believe Receive. You safe start out to visualize what you want, feel good about it, and hencely ask the universe and whatever you can imagine can be yours.It is ilk having the universe as your assort and you flip through it and go, Well Id like to rent this set out and Id like to have that product and Id like to have a person like that It is you on the dot placing your order with the universe. The law of attraction was the power, the author argues, behind geniuses such as Plato, Newton, Beethoven and Einstein. In this book too, she has excessively gotten quotes, experiences and support from the whos who of the self-help industry, including John Gray, author of Men Are From Mars, Women Are From Venus, and bullshit Canfield, who wrote Chicken Soup for the Soul.Jack Canfield, provides an small example of the ask-believe-receive system where he tells us that he visualized earning $100,000 (even writing the sought after amount on a airman worth far less and basting it to the ceiling above his bed) and focused his psychological energy only on the object of attaining the money. He tells us that he had utterly no idea how he was passing to get the money he simply focused on believing that he would get the money, somehow. But how?For four work weeks he had no happenthrough ideas but then, one day in the attester, he remembered that he had written a book and, if it was published (particularly if he exchange 400,000 copies and he do a quarter on each) he alone might achieve his monetary goals. Of course the book was published, and the results were only a few thousand dollars shy of 100,000 dollars. And this is just one of the galore(postnominal) testimonials in this book called The Secret. The Story Behind The Secret It is non a secret now that The Secret is a publishing phenomenon of recent years particularly for in the non-fiction & self-help category.This small book, with a parchment-brown cover engraved with the image of a red wax seal, debuted in 2006 and since then it has sold over four one million million copies worldwide and has been trans freshd to 38 different languages. The Secret began as a DVD which came out end of 2004. Rhonda Byrne was a television manufacturer in Australia in 2004 when the death of her generate led her to discover the secret, which is her term for what is commonly known as the law of attraction. Her discovery was mainly caused by the 1910 book The Science of Getting Rich by Wallace Wattles.Wattless book struck such a chord with Byrne that she plunged into a split up course in Western, Eastern, ancient and modern thought, devouring hundreds of books and articles in just dickens and a half weeks. Inspired, she flew to the States in July 2005 and began liner up race to interview the fritter was finished six months later and she began laborious to find an Australian network to air it. The top-rated Nine Network was intrigued by her proposal, but the finished film struck Len Downs, the architectural plan manager, as just a whole range of talking heads giving their earth of the secret of life. It eventually ran in Australia just a few weeks ago, and, says Downs, it didnt do all that well. But armed with the law of attraction, Byrne was confident things would work out. A electronic network company situated just blocks away from her office in Melbourne had a applied science for distributing streaming video over the Internet. In March 2006, her site (http//thesecret. tv) began selling downloads and DVDs, one of which found its way to Cynthia Bneediness, president of the New Age-oriented publishing house Beyond lecture saw its potential and by late November the book was in the stores and the rest as they say, is history.PURCHASING THE SECRET The Secret books are available at all major bookstores, online bookstore and through its semiofficial website. It is usually placed in the Health, Mind & personate - Self Help category or Religion & S pirituality - New Age category. At most of these major bookstores, The Secret books are placed most prominently on the shelves. Due to it being forever on worldwide bestseller lists for non-fiction books and so the title is prominently displayed in the bookstores should the bookstore have a bestsellers display section. Its average retails worth for cash & carry stores are $23.95 in the United States ? 12. 00 in United Kingdom and MYR79. 90 in Malaysia. bandage its average retail price for online purchases are $14. 00 and ? 12. 00 in United States and United Kingdom respectively. PROMOTING THE SECRET After the phenomenal conquest of the The Secret DVD, it do intelligence for it to be turned into a book and what get around way for the marketers to embark on promoting the book than playing up the hype of the flick and using the popular internet marketing tool such as the viral video site YouTube. The book was marketed with an online viral video campaign focusing on wealth en hancement.The short video clips showed testimonials from readers of the book and practitioners of the secret claiming that the technique brought them wealth, cured sickness, and brought about a general life-change. The video clips do non disclose what the secret is, where it originated from or how it can be practiced, but quite an pointed viewers to the website for both the book and film. Thus hooking the viewers and made them all the much intrigue by the claims made by the author in the book. As for packaging and promotional material, the book besides played into the consumers senses by trying to shopwindow that the secret originates from the cosmos.The cover prominently displayed a parchment-brown cover engraved with the image of a red wax seal (see cecal appendage 1) to indicate it is somewhat a book from the olden days and in the internal pages, the background design are a field of stars, and various shots of the universe thereof adding mystique to the claims and the prac tice. However, the most toil and most plausibly the ultimate gambit of the book is to call it The Secret. To quote Mr Donavin Bennes, a buyer who specializes in metaphysics for Borders Books, We all want to be in on a secret.But to register it as the secret, that was brilliant. Thus the name adjure a sense of intrigue to readers who are looking for something magical or mayhap easier tool for them to understand and to fully live their lives. An early(a) smart marketing move made by the publisher was to have it endorsed by well-known and highly popular worldwide celebrities. The book got its first break in the US when Ellen DeGeneres featured it on her show. And when Oprah Winfrey solved to run a show on it, although it was already a tough success, the sales ballooned up much more(prenominal)(prenominal).Oprah Winfrey first featured it on Feb. 8 2007 and jibe to Nielsen BookScan, the book had sold 18,000 copies the week before. During the week of the show, sales rocketed to 101,000 and when the show did a action on Feb. 16 2007, the sales that week reached 190,000. With the success of the book, the publishers decided to create more spin-off titles, which they call The Secret tools. there are now The Secret to jejune Power (see appurtenance 2), The Secret cursory Teachings (see Appendix 3) and The Secret Gratitude Book (see Appendix 4).Not only that, at its official website there are also gifts for the readers such as visualization tools, The Secret store game, wallpapers, ebook and blank checks (see Appendix 5) which goes hand-in-hand with the teachings of the book. THE SECRET S. W. O. T ANALYSIS Strengths 1. The intriguing title. As flesh out above, the title play a major role in inciting readers interest in the book. 2. The cover design. Alongside its intriguing title, the odd-shaped book with its olden-days personification invoke a sense of mystery that is definitely eye-catching and sure enough pique a persons interest while browsing the sh elves at a bookstore.3. The content is an slow read with its simple language and peppered with inspiring testimonials from umteen men & women who has experienced the use of the secret plus personal experience & quotations from the the whos who of the self-help industry.4. The savvy marketing ideas of the publishers that has created the hype that unendingly raise awareness of the book. 5. Endorsement by high-profile & influential personalities that are recognized world-wide sure enough helped boosted its sale internationally. 6. Constant high-placing in popular charts, most believably due to the savvy marketing ideas of the publisher and as thesemipermanent effect of the celebrity associated to the book curiously Oprah Winfrey.Weaknesses 1. The selling price in Malaysia of RM79. 90 is definitely a setback to potential buyers as the price is rather lofty for many bulk especially for books in the self-help category. 2. The book is not available in paperback form and so some b ook buyers are not express emotion on buying hardback cover books due to its steeper price or its slightly heavy weight. 3. The content is not something that is unique and there are many similar teachings that one can get in many other books thus it does lack a little originality.4. As typical with many New Age teachings, the content of the book has garnered much reproval which try to debunked the books teaching as merely hype, mumbo-jumbo or just plain illogical. 5. The book has to complete with many other form of self-help books available that are cheaper, more accessible and from much more renowned authors (Paulo Coelho, Eckhart Tolle, Anthony Robbins) Opportunities 1. Publishers could promote to younger readers especially The Secret for Teens book first and wherefore will garner their interest in the main book The Secret. 2.Use the The Secret movie to lure potential readers as there are those who would like to have to book in hand as a way to look back or do revision which is harder to do with the dvd. 3. Offer a cheaper paperback form, thus the book is able to be sold at a cheaper price and therefore garner many more readers. Threats 1. With the easy access to internet, potential readers might decide to check out what the book is about online and thus stumbling on the many critics that the book has garnered. This in turn can throw away them believe the critics before actually reading material the book, thus will result in loss of sales.2. Like many other things in life, people are apposite to stumble upon a new idea for a book or a belief that could help the world, thus there will be brand new books in the future that will probably come with a much more savvy marketing approach and thus will affect the interest of the people about The Secret THE SECRET termination The Secret is a phenomenon and it is likely to become one of the best-selling self-help books of all time. approximate into your local bookstore or look around you while waiting at an ai rport, and youre bound to see people reading it and absorbing it.They will not just be people who bear on astrologers and who listen to Tony Robbins tapes, but normal, average people like the ones who live next admission to you. There are almost 1400 reviews of the book printed at Amazon with an average place of 3. 5 out of 5. The breakdown of those scads is interesting fifty-two percent of them are 5-star, thirteen percent are 4-star and pirate flag percent are 1-star. This means that the bulk of people, the great majority even, believe in at least some aspects of the books premise and teaching.They believe in the law of attraction. The one problem that The Secret poses is that it simplifies and speculates way too much and there are a quite a significant level of moral defects, the lack of scientific backing, and the various philosophical shortcomings, how is it that a significant number of people tranquil believe theres something to The Law of Attraction? Part of the reason essential certainly be the powerful testimonials coming from celebrity figures such as Oprah Winfrey, a woman who attributes her success to her mighty powers of attraction.Of course, thats a long way from the simple model of Ask-Believe-Receive. In most peoples lives, positive thought leads to success only through the transforming medium of action. But as the author Rhonda said in an interview, she just wants to bring happiness to everybody. Thats the reason it all began. And to her credit, she does bring happiness to many people worldwide and sure enough there is nothing, in principle, wrong with thinking about what makes you happy.