Music Piracy as a Marketing Tool for Artists

Abstract This paper explores the possibility of artists utilizing digital unison plagiarisation as a marketing mechanism in an increasingly artist-driven distribution system. Psychological evidence indicates that the general population par labors in unison plagiarization and enjoys its processes; if harnessed, this form of illegal distribution could appoint in financial gain, through exposure, lesser production be and manipulating current attitudes and behaviours towards plagiarisation. The paper argues that music piracy is in ill-tempered the best thing that has happened to the music industry since although it decreases CD sales, it increases participants exposure and saves the industry money that would otherwise be used on pointless promotions. The paper firmly believes that it is epoch the industry realizes they are benefiting from free music downloading instead of focus on the negative aspects of this long battled debate. Introduction Throughout story tech nological advancements have significantly impacted upon the music industry, with couple beneficial and detrimental results. Since the introduction of the mp3 and P2P (peer-to-peer) file sharing networks digital piracy has become increasingly prevalent.

Despite copyright laws and anti-piracy initiatives, the RIAA (Recording cook up Association of America) continues to attribute financial losses, in both MP3 and CD sales, to illegal file-sharing (Gopal, Lertwachara, Marsden and Telang, 2007). This paper seeks to discover how digital music piracy be utilized as a marketing mother fucker and distribution model for artists by analysing why consumers choose to pirate, an! d capitalizing on these attitudes through advertising and distribution using the bands Wilco, OK Go and Radiohead as examples. Literature Review Literature concerning digital music piracy often tends toward the belief that piracy is both economically and ethically damaging, and seeks to monitor and eradicate its processes. The RIAA maintain that the introduction of...If you take to get a full essay, order it on our website: OrderCustomPaper.com

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