Notes On Qantas' Marketing 2011

QANTAS (Queensland and Northern Territory Aerial Services Limited) Background reading naturalised: 1920 Global Australian public communication channelline company Industry: transportation work of international and municipal air transportation services and stand up activities Product Portfolio: Qantas Domestic, Qantas internationalistic, Jetstar Domestic, Jetstar Asia/International Headquarters: Sydney, NSW MISSION To operate the worlds split premium respiratory tract, Qantas To operate the worlds best low fares carrier, Jetstar MARKET character Australian Domestic grocery store: 65 % International Market: 18.

7 % expose BUSINESS GOALS AND PRIORITIES Safety: demonstrate old(prenominal) commitment to safety foil and Honesty: is open, listens and speaks honestly customer Focus: always put the guest first when devising decisions Collaboration and Teamwork: working to fallher to pretend success for all delight: enjoys work and being part of a successful team Ownership and Accountability: taking responsibility for delivering agree outcomes Situational abbreviation SWOT ANALYSIS Strengths: Extensive network: part of peerless cosmea Alliance Highly competitive positions on major(ip) international routes -> extremely influencing power -> maximized transportation options for customers Majority of domestic market share exquisite airport locations and facilities Glo bally accept brand name and logo ! Largest Australian based airline loyalty programme -> customer loyalty WEAKNESSES current disputes amid Qantas management and unions + Recent safety incidents have tarnished the Qantas effigy -> invalidating perceptions on Qantas image and reputation Negative publicity generated from the benignant networking sit, Twitter due to Qantas competition offers OPPORTUNITIES Expansion of Jetstar...If you want to suit a full essay, order it on our website: OrderCustomPaper.com

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